"You are amazing, this has saved me so much time when grocery shopping!"
— Austin, a user who reached out with feedback
"It's been a great tool since starting my journey! You take a pic of the nutrition/ingredients, and it'll warn you of anything questionable or not vegan. 😁"
— Ashe, a Vegan For Beginners Facebook Group member
"Use a vegan app when you go shopping, I use WhatsVegan."
— Dóra, a Vegan For Beginners Facebook Group member
Learn more
"You are amazing, this has saved me so much time when grocery shopping!"
— Austin, a user who reached out with feedback
"It's been a great tool since starting my journey! You take a pic of the nutrition/ingredients, and it'll warn you of anything questionable or not vegan. 😁"
— Ashe, a Vegan For Beginners Facebook Group member
"Use a vegan app when you go shopping, I use WhatsVegan."
— Dóra, a Vegan For Beginners Facebook Group member
So, what is e122?
E122 is the E-number for azorubine, a synthetic red azo dye that is also commonly known as carmoisine. It is produced through chemical synthesis using aromatic hydrocarbons derived from petroleum or coal tar byproducts. Manufacturers add this colorant to achieve a bright red to deep maroon shade in various commercial food and drink items. Common products containing E122 include confectionery, fruit-flavored syrups, soft drinks, packet dessert mixes, jams, baked goods, ice creams, and savory snack foods.
E122 is vegan because it is of purely synthetic origin. The raw materials used in its manufacturing process are petrochemical derivatives, and no animal tissues, byproducts, or animal-derived processing aids are used during synthesis. Because its composition and production rely entirely on non-animal chemical sources, E122 meets the criteria for a vegan diet.
We've built a vegan ingredients scanner that classifies food ingredients as "vegan", "non-vegan", or "potentially vegan".
It allows you to avoid non-vegan ingredients - just take a picture of a product's ingredient list, and the app tells you if the product is vegan or not.