"You are amazing, this has saved me so much time when grocery shopping!"
— Austin, a user who reached out with feedback
"It's been a great tool since starting my journey! You take a pic of the nutrition/ingredients, and it'll warn you of anything questionable or not vegan. 😁"
— Ashe, a Vegan For Beginners Facebook Group member
"Use a vegan app when you go shopping, I use WhatsVegan."
— Dóra, a Vegan For Beginners Facebook Group member
So, what is e155?
E155 is the food additive code for Brown HT, a synthetic reddish-brown azo dye also known commercially as Chocolate Brown HT. It is manufactured through chemical synthesis typically derived from petroleum or coal tar byproducts. Food manufacturers use this coloring agent to impart, restore, or standardize brown shades in processed foods. It commonly appears in cocoa-flavored baked goods, biscuits, chocolate puddings, dessert mixes, confectionery, jams, and soft drinks.
This ingredient is classified as vegan because it is purely of synthetic and mineral origin, with no animal-derived materials involved in its production. The chemical precursors, reactions, and stabilizing agents utilized to make Brown HT do not source any components from animals, insects, or animal byproducts. Therefore, consumers seeking strictly plant-based foods can consider E155 to be vegan.
We've built a vegan ingredients scanner that classifies food ingredients as "vegan", "non-vegan", or "potentially vegan".
It allows you to avoid non-vegan ingredients - just take a picture of a product's ingredient list, and the app tells you if the product is vegan or not.