"You are amazing, this has saved me so much time when grocery shopping!"
— Austin, a user who reached out with feedback
"It's been a great tool since starting my journey! You take a pic of the nutrition/ingredients, and it'll warn you of anything questionable or not vegan. 😁"
— Ashe, a Vegan For Beginners Facebook Group member
"Use a vegan app when you go shopping, I use WhatsVegan."
— Dóra, a Vegan For Beginners Facebook Group member
Learn more
"You are amazing, this has saved me so much time when grocery shopping!"
— Austin, a user who reached out with feedback
"It's been a great tool since starting my journey! You take a pic of the nutrition/ingredients, and it'll warn you of anything questionable or not vegan. 😁"
— Ashe, a Vegan For Beginners Facebook Group member
"Use a vegan app when you go shopping, I use WhatsVegan."
— Dóra, a Vegan For Beginners Facebook Group member
So, what is e407?
E407 is the European food additive code for carrageenan, a family of natural polysaccharides used as a thickening, gelling, and stabilizing agent. It is extracted from several species of red edible seaweeds, often referred to as Irish moss. To produce E407, harvested seaweed is washed, cooked in an alkaline solution, filtered to remove solid residues, and dried or precipitated into a fine powder.
Food manufacturers use E407 in a wide variety of products to improve texture and prevent ingredient separation. Common items listing this additive include plant-based milks, dairy-free cheeses, vegan desserts, processed meats, and shelf-stable jams.
E407 is vegan because it is derived entirely from red algae. Its raw material is of plant origin, and the standard commercial extraction and purification methods do not involve any animal-derived ingredients or processing aids.
We've built a vegan ingredients scanner that classifies food ingredients as "vegan", "non-vegan", or "potentially vegan".
It allows you to avoid non-vegan ingredients - just take a picture of a product's ingredient list, and the app tells you if the product is vegan or not.