"You are amazing, this has saved me so much time when grocery shopping!"
— Austin, a user who reached out with feedback
"It's been a great tool since starting my journey! You take a pic of the nutrition/ingredients, and it'll warn you of anything questionable or not vegan. 😁"
— Ashe, a Vegan For Beginners Facebook Group member
"Use a vegan app when you go shopping, I use WhatsVegan."
— Dóra, a Vegan For Beginners Facebook Group member
So, what is oxyde de fer?
Oxyde de fer, commonly known as iron oxide, is a naturally occurring compound that adds a unique color to foods. This inorganic compound can be found in various forms, ranging from red to black, and is commonly used as a food coloring agent. It is a safe and non-toxic ingredient that is often added to baked goods, candies, and beverages to enhance their visual appeal. Iron oxide has a stable chemical structure, making it resistant to heat and light, which means that its color does not fade over time. This makes it a popular choice for food manufacturers looking to create visually appealing products that maintain their color and appeal over extended periods.
We've built a vegan ingredients scanner that classifies food ingredients as "vegan", "non-vegan", or "potentially vegan".
It allows you to avoid non-vegan ingredients - just take a picture of a product's ingredient list, and the app tells you if the product is vegan or not.
Check out other ingredients: