"You are amazing, this has saved me so much time when grocery shopping!"
— Austin, a user who reached out with feedback
"It's been a great tool since starting my journey! You take a pic of the nutrition/ingredients, and it'll warn you of anything questionable or not vegan. 😁"
— Ashe, a Vegan For Beginners Facebook Group member
"Use a vegan app when you go shopping, I use WhatsVegan."
— Dóra, a Vegan For Beginners Facebook Group member
Learn more
"You are amazing, this has saved me so much time when grocery shopping!"
— Austin, a user who reached out with feedback
"It's been a great tool since starting my journey! You take a pic of the nutrition/ingredients, and it'll warn you of anything questionable or not vegan. 😁"
— Ashe, a Vegan For Beginners Facebook Group member
"Use a vegan app when you go shopping, I use WhatsVegan."
— Dóra, a Vegan For Beginners Facebook Group member
So, what is ponceau 4r e124?
Ponceau 4R (E124) is a synthetic red azo dye commonly used as an artificial food coloring agent. It is produced through chemical synthesis from petroleum-derived aromatic hydrocarbons. Manufacturers add this substance to foods and beverages to impart a bright red color. Common products containing this additive include confectionery, soft drinks, fruit gels, baked goods, dessert powders, and processed snacks.
This ingredient is classified as vegan because its production relies entirely on synthetic and petrochemical sources rather than animal inputs. Consumers sometimes confuse Ponceau 4R with true cochineal or carmine (E120) because it is occasionally marketed under the alternate name Cochineal Red A. However, unlike carmine, which is extracted from crushed scale insects, Ponceau 4R contains no animal components and does not use animal-derived raw materials during its manufacturing process.
We've built a vegan ingredients scanner that classifies food ingredients as "vegan", "non-vegan", or "potentially vegan".
It allows you to avoid non-vegan ingredients - just take a picture of a product's ingredient list, and the app tells you if the product is vegan or not.