"You are amazing, this has saved me so much time when grocery shopping!"
β Austin, a user who reached out with feedback
"It's been a great tool since starting my journey! You take a pic of the nutrition/ingredients, and it'll warn you of anything questionable or not vegan. π"
β Ashe, a Vegan For Beginners Facebook Group member
"Use a vegan app when you go shopping, I use WhatsVegan."
β DΓ³ra, a Vegan For Beginners Facebook Group member
So, what is e133?
E133 is a synthetic food colorant that is also known as Brilliant Blue FCF. It is a bright blue powder that is commonly used in the food industry to add color to a wide range of products, including sweets, drinks, and baked goods. E133 is made by combining benzene with sulfuric acid and then treating the resulting compound with sodium nitrite and hydrochloric acid. It is approved by the European Union and the United States Food and Drug Administration for use in food products, and it is considered safe when consumed in moderate amounts. However, some studies have suggested that E133 may be associated with allergic reactions and hyperactivity in children, so it is important to use it with caution.
We've built a vegan ingredients scanner that classifies food ingredients as "vegan", "non-vegan", or "potentially vegan".
It allows you to avoid non-vegan ingredients - just take a picture of a product's ingredient list, and the app tells you if the product is vegan or not.