"You are amazing, this has saved me so much time when grocery shopping!"
— Austin, a user who reached out with feedback
"It's been a great tool since starting my journey! You take a pic of the nutrition/ingredients, and it'll warn you of anything questionable or not vegan. 😁"
— Ashe, a Vegan For Beginners Facebook Group member
"Use a vegan app when you go shopping, I use WhatsVegan."
— Dóra, a Vegan For Beginners Facebook Group member
Learn more
"You are amazing, this has saved me so much time when grocery shopping!"
— Austin, a user who reached out with feedback
"It's been a great tool since starting my journey! You take a pic of the nutrition/ingredients, and it'll warn you of anything questionable or not vegan. 😁"
— Ashe, a Vegan For Beginners Facebook Group member
"Use a vegan app when you go shopping, I use WhatsVegan."
— Dóra, a Vegan For Beginners Facebook Group member
So, what is e171?
E171 is the European food additive code for titanium dioxide, an inorganic compound widely utilized as a white coloring agent. It is sourced from naturally occurring mineral ores extracted from the earth, primarily ilmenite and rutile. Industrial manufacturers process these mined minerals through either the sulfate method or the chloride method, which chemically purifies the raw ore into an insoluble, bright white powder suitable for consumer goods.
In food production, E171 is employed to create an opaque background, impart a clean white appearance, or brighten other existing colors. Common items containing this additive include chewing gums, candies, baked goods, cake frostings, white sauces, salad dressings, and powdered coffee creamers.
E171 receives a vegan verdict because it is strictly of mineral origin and undergoes synthetic refining. No animal products, animal derivatives, or animal-based processing aids are involved in its extraction, synthesis, or preparation.
We've built a vegan ingredients scanner that classifies food ingredients as "vegan", "non-vegan", or "potentially vegan".
It allows you to avoid non-vegan ingredients - just take a picture of a product's ingredient list, and the app tells you if the product is vegan or not.