"You are amazing, this has saved me so much time when grocery shopping!"
— Austin, a user who reached out with feedback
"It's been a great tool since starting my journey! You take a pic of the nutrition/ingredients, and it'll warn you of anything questionable or not vegan. 😁"
— Ashe, a Vegan For Beginners Facebook Group member
"Use a vegan app when you go shopping, I use WhatsVegan."
— Dóra, a Vegan For Beginners Facebook Group member
Learn more
"You are amazing, this has saved me so much time when grocery shopping!"
— Austin, a user who reached out with feedback
"It's been a great tool since starting my journey! You take a pic of the nutrition/ingredients, and it'll warn you of anything questionable or not vegan. 😁"
— Ashe, a Vegan For Beginners Facebook Group member
"Use a vegan app when you go shopping, I use WhatsVegan."
— Dóra, a Vegan For Beginners Facebook Group member
So, what is betanin?
Betanin is a natural red food pigment, also known as beetroot red or by the additive number E162. It is derived directly from the roots of the red beet plant, Beta vulgaris. Manufacturers produce the additive by pressing juice from crushed beets or by using water to extract the pigment from sliced roots, after which the liquid is concentrated, pasteurized, or spray-dried into a powder.
This coloring agent is widely used across the food industry to provide a pink, red, or purple tint. Products that frequently list betanin include fruit snacks, confectionery, soft drinks, jams, gelatin-free desserts, plant-based dairy alternatives, and ice creams. It is also commonly added to vegan burger patties and plant-based deli slices to replicate the visual appearance of real meat.
Betanin is classified as vegan because its source material is exclusively botanical. The extraction process relies on agricultural beets, water, and mechanical processing, requiring no animal inputs or animal-derived carriers. Because it does not involve animal products at any stage of cultivation or refinement, it is suitable for vegans.
We've built a vegan ingredients scanner that classifies food ingredients as "vegan", "non-vegan", or "potentially vegan".
It allows you to avoid non-vegan ingredients - just take a picture of a product's ingredient list, and the app tells you if the product is vegan or not.
Check out other ingredients: