"You are amazing, this has saved me so much time when grocery shopping!"
— Austin, a user who reached out with feedback
"It's been a great tool since starting my journey! You take a pic of the nutrition/ingredients, and it'll warn you of anything questionable or not vegan. 😁"
— Ashe, a Vegan For Beginners Facebook Group member
"Use a vegan app when you go shopping, I use WhatsVegan."
— Dóra, a Vegan For Beginners Facebook Group member
Learn more
"You are amazing, this has saved me so much time when grocery shopping!"
— Austin, a user who reached out with feedback
"It's been a great tool since starting my journey! You take a pic of the nutrition/ingredients, and it'll warn you of anything questionable or not vegan. 😁"
— Ashe, a Vegan For Beginners Facebook Group member
"Use a vegan app when you go shopping, I use WhatsVegan."
— Dóra, a Vegan For Beginners Facebook Group member
So, what is e249?
E249 is the European food additive code for potassium nitrite, an inorganic salt used primarily as a food preservative and color fixative. It is manufactured industrially through the chemical reaction of nitrogen oxides with potassium hydroxide or potassium carbonate, or through the chemical reduction of potassium nitrate. Food producers primarily add potassium nitrite to cured meats, such as bacon, ham, sausages, and deli slices, to prevent bacterial growth and maintain a reddish color, though it can occasionally appear in certain preserved cheeses.
Potassium nitrite is classified as vegan because its origin is entirely synthetic and mineral-based. The chemical synthesis relies on inorganic mineral compounds, with no animal tissues, animal by-products, or animal-derived processing aids involved in its manufacture. While the ingredient is most commonly found in conventional animal meat products, the additive itself contains no animal components and meets vegan standards whenever it is utilized in food production.
We've built a vegan ingredients scanner that classifies food ingredients as "vegan", "non-vegan", or "potentially vegan".
It allows you to avoid non-vegan ingredients - just take a picture of a product's ingredient list, and the app tells you if the product is vegan or not.